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Framing Effects
Entry #0502
The reason a loss framed as a cost is accepted
Call it a loss and the person resists. Call it a cost and the same person accepts it as the price of doing business. The amount has not changed; the category has.
Adept
The hidden part
#0502
Category assignment alters resistance. The loss and the cost are the same number; the frame decides whether the number is endured or fought.