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Engagement Traps
Entry #0699
The reason a swipe is required where a tap could dismiss
Requiring a deliberate swipe to dismiss content instead of a simple tap raises the effort cost of refusal, reducing the overall dismissal rate by making no feel heavier.
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The hidden part
#0699
A swipe is a tap with drag attached. The drag adds three hundred milliseconds of doubt — enough to tip some rejections into acceptances.