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Decision Fatigue
Entry #0842
Why the tenth price gets less scrutiny than the first
Each prior evaluation drains deliberation resources, so by the tenth price the brain switches to heuristic processing and barely scrutinises the number.
Adept
The hidden part
#0842
The tenth price is not cheaper — it is less examined. The shopper pays for ten items but scrutinises only the first few. The rest ride through on fumes.