Filtered dossier

heuristics

  • 2 / 2
  • No visual on file
    Persuasion Systems Entry #0261

    Why the word because works even with a weak reason

    A request carrying any reason at all is granted more often than the same request carrying none, and the reason does not have to survive inspection.

    Novice
    The hidden part #0261

    Compliance often answers the grammar of a reason rather than its content.

    Open file
  • No visual on file
    Choice Design Entry #0238

    Why the first result is clicked regardless of relevance

    Rank is cheap to read and relevance is expensive to assess. The searcher substitutes the cheap signal and experiences the substitution as judgement.

    Novice
    The hidden part #0238

    The searcher is not reading relevance and finding rank. They are reading rank and calling it relevance.

    Open file