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Social Proof Entry #0209

Why you copy the person one step ahead, not the expert

The expert is too far away to imitate usefully. The person one step ahead is close enough that their success looks attainable and their method looks replicable.

July 21, 2026 Adept

The hidden part #0209

Expertise shows where to go. Proximity shows how to step. Only the step changes behaviour.

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Social Proof Entry #0216

The reason imitation spreads faster than instruction

Copying a successful practice requires no understanding of why it works, which is why practices travel through populations faster than explanations do.

April 5, 2024 Adept

The hidden part #0216

A practice can be copied without being understood. Explanations travel at the speed of investigation, practices at the speed of observation.

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