Filtered dossier

implied scale

  • 2 / 2
  • No visual on file
    Naming & Sound Entry #0570

    The reason a name in the plural reads institutional

    A plural implies more than one of something — more partners, more sites, more people. The implication is grammatical and requires no evidence.

    Master
    The hidden part #0570

    A plural presupposes rather than asserts. Presuppositions are accepted in the act of understanding them, which is why nobody audits the grammar.

    Open file
  • No visual on file
    Naming & Sound Entry #0563

    Why numbers in names shift a product to technical

    A digit reads as a specification rather than a description. It implies a series, a measurement and someone who knows which one they need.

    Novice
    The hidden part #0563

    A digit does not describe a product. It asserts that a scale exists, and buyers who accept the scale stop evaluating the object.

    Open file