Filtered dossier

impression-formation

  • 1 / 1
  • No visual on file
    Memory & Recall Entry #0819

    Why the opening of a pitch frames what you remember of the rest

    The opening frames memory because the primacy effect locks the first information into a schema that filters, distorts, and organises everything that follows.

    Adept
    The hidden part #0819

    The opening slide is not an introduction — it is the lens through which every subsequent slide is processed. The frame set first is the frame remembered last.

    Open file