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Attention Capture
Entry #0778
Why a page is scanned in an F before it is read
A page is scanned in an F because the brain minimises cognitive effort, sampling the top and left edges before deciding whether the rest deserves a full read.
Novice
The hidden part
#0778
The F is not a reading pattern — it is a triage pattern. The brain auditions the page before committing attention, and content outside the F never reaches the audition stage.