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inoculation

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    Rhetoric & Omission Entry #0576

    Why a strong argument names its own weakness first

    An argument that raises the objection against itself usually persuades better than one that waits to be attacked, especially before a sceptical audience.

    Novice
    The hidden part #0576

    Naming the objection first converts it from a discovery into a detail.

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    Rhetoric & Omission Entry #0588

    Why anticipating a rebuttal changes the audience

    An audience shown a weakened version of the opposing case, and given the answer to it, becomes measurably harder to move by the full version later.

    Novice
    The hidden part #0588

    Answering the objection in advance does not win the room. It equips the room to win the argument later without you.

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    Persuasion Systems Entry #0275

    Why the most persuasive message names the objection first

    An objection raised by the speaker and answered is a resolved point. The same objection raised later by the audience is a discovery.

    Adept
    The hidden part #0275

    The objection will appear regardless. What is decided is whether it arrives as a resolved point or as the audience’s own discovery.

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