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lighting

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    Spatial Design Entry #1096

    Why the lighting drops toward the luxury section

    Dimmer light narrows focus and signals exclusivity, so the lower lux level tells the shopper she has crossed into a space where things cost more.

    Novice
    The hidden part #1096

    Bright says browse — dim says consider, and the bulb decides which mode the shopper enters.

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    Spatial Design Entry #1087

    The reason a mall hides the exits and floods the centre

    Hidden exits remove the escape cue while bright central spaces pull attention inward, so the shopper circulates longer before finding her way out.

    Adept
    The hidden part #1087

    The mall lets you in through the light and hides the way out in the dark — the eyes follow the bright, and the bright never leads outside.

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