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Emotional Triggers
Entry #0752
The reason nostalgia sells things that never existed
Nostalgia creates a warm glow that attaches to whatever is nearby, including products with no connection to the remembered past the buyer is longing for.
Adept
The hidden part
#0752
Nostalgia does not recall the past — it invents a past that the product can fit into. The memory is new; only the feeling is old.