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misattribution

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    Attention & Memory Entry #0190

    Why an accent makes a statement harder to believe

    The listener works harder to parse an unfamiliar accent. The extra effort is felt as difficulty, and difficulty is misattributed to the claim rather than the sound.

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    The hidden part #0190

    The listener cannot separate the effort of hearing from the effort of believing, so the harder voice carries the weaker claim.

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    Naming & Sound Entry #0565

    Why a name that sounds foreign raises the price

    An unfamiliar name cannot be read as ordinary, and the effort of processing it gets attributed to the product rather than to the word.

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    The hidden part #0565

    An unfamiliar name is processed slowly, and the slowness is credited to the product. The buyer reports texture and means orthography.

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