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    Priming & Exposure Entry #0731

    The reason a brisk track at the door speeds up the whole visit

    Fast-tempo music at the entrance primes a quickened internal pace that persists through the store, increasing browsing speed and reducing time per purchase decision.

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    The hidden part #0731

    A brisk beat at the door sets the clock for the whole visit. The shopper speeds up and believes it was their own idea.

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