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negativity bias

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    Cognitive Bias Entry #0101

    Why you remember the one bad review out of forty

    Thirty-nine people were satisfied. You are thinking about the fortieth. That is not a flaw in your attention; it is the oldest filing rule the mind has.

    Novice
    The hidden part #0101

    The complaint is not more truthful than the praise. It is only cheaper to remember, and the mind mistakes ease of recall for weight of evidence.

    Open file
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    Memory & Recall Entry #0814

    The reason a vivid failure is recalled over quiet successes

    A vivid failure is recalled over quiet successes because negative arousal deepens amygdala-mediated encoding, making the bad event disproportionately retrievable.

    Adept
    The hidden part #0814

    A success is lived and released. A failure is lived, encoded in high definition, and replayed on demand. The asymmetry is not in the events — it is in the encoding.

    Open file