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    Scent Marketing Entry #1053

    Why a new-car smell is sprayed in, not left in

    The real off-gassing fades within days, so the dealer refreshes it with a spray that keeps the cabin smelling like a promise just made.

    Novice
    The hidden part #1053

    The car stopped smelling new before it left the factory — the spray keeps the promise the chemistry already broke.

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