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numerosity effect

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    Decision Architecture Entry #0148

    Why you spend more when the currency is unfamiliar

    The count of digits is processed faster than the exchange rate. A larger nominal figure feels expensive and a smaller one feels cheap, whatever it converts to.

    Adept
    The hidden part #0148

    Digit count is read before exchange rate. The conversion then corrects an impression that has already been filed.

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    Yield Illusions Entry #0921

    Why the same gain looks bigger in the token than in dollars

    A gain counted in a plentiful, low-priced token shows a large token number, so the same dollar profit reads as bigger simply because the unit is smaller.

    Novice
    The hidden part #0921

    A cheap token turns small dollar gains into huge counts. The mind reads the number of units, not what each unit is worth.

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