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Priming & Exposure
Entry #0727
The reason a scent at the entrance changes what you buy at the back
An ambient scent at the entrance primes a concept that persists through the whole visit, shifting purchasing patterns in sections far from the fragrance source.
Adept
The hidden part
#0727
A scent at the door plants a word the nose forgets but the brain keeps using. The shopper smells nothing at the back — yet buys warmer.