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Reward Loops
Entry #0611
Why watching an ad for a bonus feels like a choice
The game offers a reward if you watch a thirty-second ad. Because you opted in, the ad you chose feels lighter than one that was forced on you.
Novice
The hidden part
#0611
A cost you chose is a cost you defend. The opt-in does not lower the price of your attention; it buys your consent to pay it.