No visual on file
Color Psychology
Entry #0997
The reason a company claims a hue before it claims a name
A distinctive colour is recognised faster than a word, so owning a hue gives a brand an identity that registers before language even begins to process.
Adept
The hidden part
#0997
A colour is recognised before a name is read. Owning a hue gives the brand an identity that fires at the speed of sight.