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Attention Capture
Entry #0797
The reason a crowded page hides its own call to action
A crowded page hides its CTA because too many competing stimuli flatten the saliency map, leaving no single element with enough contrast to capture attention.
Adept
The hidden part
#0797
Every element added to a page is not just content — it is a competitor for the CTA’s saliency. Fourteen helpers are fourteen opponents wearing friendly uniforms.