No visual on file
Engagement Traps
Entry #0679
The reason unread counts appear even when nothing matters
An unread count inflates perceived urgency by aggregating trivial items into a number that looks like a backlog, turning minor updates into an apparent obligation.
Adept
The hidden part
#0679
An unread count adds newsletters, receipts, and real messages into one number. The number looks like a backlog, and backlogs demand action.