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personalisation

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    Platform Mechanics Entry #0279

    The reason your search results differ from everyone else’s

    Two people entering the same query receive different pages. Location, device and history are inputs to relevance, so the result set is partly a portrait.

    Adept
    The hidden part #0279

    The result set is computed per reader. Without a second screen there is no way to see which part of it was addressed to you.

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  • No visual on file
    Platform Mechanics Entry #0291

    The reason recommendations feel personal but arrive collectively

    A suggestion tuned to you is usually computed from people who resemble you. The system does not know your taste; it knows your neighbours.

    Adept
    The hidden part #0291

    The system holds no theory of your taste. It holds a list of people whose behaviour has overlapped with yours.

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