Filtered dossier

position bias

  • 2 / 2
  • No visual on file
    Choice Design Entry #0238

    Why the first result is clicked regardless of relevance

    Rank is cheap to read and relevance is expensive to assess. The searcher substitutes the cheap signal and experiences the substitution as judgement.

    Novice
    The hidden part #0238

    The searcher is not reading relevance and finding rank. They are reading rank and calling it relevance.

    Open file
  • No visual on file
    Choice Design Entry #0243

    The reason a default sort order shapes the market

    Position determines attention, attention determines sales, and sales determine future position. The first sort order is an allocation of demand, not a description of it.

    Novice
    The hidden part #0243

    A ranking is not a report on demand. It is an allocation of demand, and next cycle it will cite itself as evidence.

    Open file