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preference reversal

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    Decision Architecture Entry #0143

    The reason you prefer the option you can explain

    Choices have to be defensible to somebody, often yourself. An option that comes with a sayable reason outranks a better one that does not.

    Novice
    The hidden part #0143

    Options do not compete on merit alone. They compete on whether they can hand you a sentence, and unsayable advantages lose.

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    Decision Architecture Entry #1113

    Why an option looks better alone than beside a rival

    The evaluability hypothesis explains why an option wins alone and loses beside a rival: attributes with no natural scale stay invisible until compared.

    Adept
    The hidden part #1113

    An attribute with no scale is invisible alone and decisive beside a rival.

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