Filtered dossier

price fairness

  • 2 / 2
  • No visual on file
    Price Psychology Entry #0362

    The reason personalised pricing feels like a penalty

    Two buyers pay different prices for the same item. The one who paid more does not see a market. They see a judgement about how much they were willing to lose.

    Adept
    The hidden part #0362

    Personalised pricing is efficient in aggregate and punitive in particular. The buyer who paid more does not feel optimised. They feel targeted.

    Open file
  • No visual on file
    Price Psychology Entry #0366

    The reason a price increase works best when explained

    A rise with no reason reads as opportunism. A rise with a reason reads as a cost being passed on, and the same number is judged differently.

    Adept
    The hidden part #0366

    Buyers judge the motive before the value. An unexplained increase fails a fairness test the pricing model never represents.

    Open file