No visual on file
Priming & Exposure
Entry #0737
The reason handcrafted on a label primes you to forgive the cost
The word “handcrafted” on a label primes an effort heuristic that makes the buyer attribute higher value to the product, reframing a steep price as fair for the labour.
Adept
The hidden part
#0737
One word on a jar tells a story of effort the buyer never witnesses but always believes. The price rises; the doubt does not.