Filtered dossier

pricing pages

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    Choice Design Entry #0234

    Why the recommended option is rarely the cheapest

    A label that says recommended is a decision made on your behalf. The criteria it used are not printed beside it.

    Adept
    The hidden part #0234

    A recommendation is a default wearing a badge. The criteria behind it are the seller’s, and they are not printed.

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    Choice Design Entry #0230

    Why the free plan exists to make the paid one legible

    A free tier is rarely a gift or a funnel. It is a measuring stick that gives the paid tier a shape, and its limits are chosen to be felt.

    Master
    The hidden part #0230

    A price means nothing until something adjacent makes it comparable. The free plan is that something.

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    Choice Design Entry #0248

    Why removing prices raises enquiries and lowers trust

    Withholding a number generates contact and also generates an inference. Buyers assume anything concealed is concealed because disclosure would not help.

    Adept
    The hidden part #0248

    Silence is not the absence of a claim. Buyers read an omitted number as the worst plausible one, and that reading is rational.

    Open file