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primacy effect

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    Rhetoric & Omission Entry #0584

    Why the strongest point belongs second, not first

    The first point orients. The second convinces. Leading with the strongest evidence wastes it on an audience that does not yet know why it matters.

    Adept
    The hidden part #0584

    The first point sets the frame. The second point fills it. The strongest evidence belongs where the frame is ready to receive it.

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    Memory & Recall Entry #0819

    Why the opening of a pitch frames what you remember of the rest

    The opening frames memory because the primacy effect locks the first information into a schema that filters, distorts, and organises everything that follows.

    Adept
    The hidden part #0819

    The opening slide is not an introduction — it is the lens through which every subsequent slide is processed. The frame set first is the frame remembered last.

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    Scent Marketing Entry #1067

    Why the aroma at the door sets the mood for the whole visit

    The first scent encountered anchors the emotional frame, so every experience that follows is evaluated inside the mood the doorway installed.

    Adept
    The hidden part #1067

    The door does not need to scent the whole building — it needs to scent the first step, because the first step writes the story.

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