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primacy

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    Attention & Memory Entry #0181

    The reason the first and last items survive the list

    Recall of a list is reliably U-shaped. The ends are protected by two different mechanisms, and the middle is protected by neither.

    Adept
    The hidden part #0181

    Two mechanisms guard two ends. Primacy survives a delay and recency does not, which is how they are told apart.

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    Persuasion Systems Entry #0265

    Why the last speaker wins an undecided room

    Order effects depend on the interval between arguments and the moment of decision. Where a vote follows immediately, the final case is the one still intact.

    Master
    The hidden part #0265

    Order is not the variable. The interval between the last argument and the decision is.

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    Priming & Exposure Entry #0734

    Why the first thing you read frames everything you read next

    The opening sentence of any text activates a schema that biases interpretation of every line that follows, turning the first claim into the lens for the entire document.

    Adept
    The hidden part #0734

    The first line of a page is not just a sentence — it is the lens through which every later sentence is read and judged.

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