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    Framing Effects Entry #0514

    The reason a percentage feels different to a fraction

    Twenty per cent and one in five are the same quantity in different formats, and the format decides whether the reader pictures a proportion or a person.

    Adept
    The hidden part #0514

    A percentage describes a rate. A frequency describes people, and people are what the reader responds to.

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    Framing Effects Entry #0519

    Why a comparison class is chosen before a claim

    Best in class, safest, fastest growing. Each is a true statement about a set, and the set was selected after the numbers were known.

    Adept
    The hidden part #0519

    Choosing the comparison class is not a step before the analysis. It is the analysis, and it can be run backwards from the answer.

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