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    Framing Effects Entry #0505

    Why a discount and a surcharge are not symmetric

    A cash discount and a card surcharge can describe the same two prices. Which one is stated as the baseline decides whether the gap feels like a gain or a penalty.

    Master
    The hidden part #0505

    The stated baseline decides the sign of the difference. The same gap is a gain or a loss depending on which price is called normal.

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    Priming & Exposure Entry #0738

    Why a steep opening figure makes later ones feel modest

    A high anchor at the start of a negotiation recalibrates the buyer’s reference point, making every later number feel like a concession even when it is still inflated.

    Novice
    The hidden part #0738

    The first number on the page is not an offer — it is a ruler. Every number after it is measured against a scale the seller drew.

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    Market Psychology Entry #0969

    Why fixating on a past high keeps people from selling

    Anchoring on a previous peak makes any lower price feel like a loss, so the holder refuses to sell until the old high is reclaimed, even when it never will be.

    Adept
    The hidden part #0969

    A past high becomes an anchor that makes every lower price feel wrong. The holder waits for a number the market forgot long ago.

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