No visual on file
Sound Design
Entry #1021
Why the pop of a can is used in an advert with no can in it
The pop triggers a sensory memory of cold refreshment, so the sound alone delivers the thirst cue the visual cannot match.
Novice
The hidden part
#1021
The pop does not sell the can — it sells the cold, and the cold is felt in the ear before the hand ever reaches for the fridge.