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Memory & Recall
Entry #0812
The reason a familiar tagline feels true before you check it
A familiar tagline feels true because repetition increases processing fluency, and the brain misinterprets that ease as evidence of accuracy.
Adept
The hidden part
#0812
Repetition does not prove a claim — it polishes it until the brain mistakes shine for substance. Truth is not what is correct; it is what is easy to think.