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repetition

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    Cognitive Bias Entry #0113

    Why a fact sounds truer the second time you hear it

    A statement heard before is rated as more likely to be true than an identical statement heard for the first time, even when the source is unreliable.

    Novice
    The hidden part #0113

    Repetition does not add evidence. It adds ease, and ease is read as truth.

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    Habit Loops Entry #0314

    The reason a two-minute version beats the full version

    Frequency is set by the cost of starting, not by the value of finishing. A version small enough to start is performed often enough to become automatic.

    Adept
    The hidden part #0314

    The size of a habit does not decide how much it produces. The cost of starting decides how often it happens.

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    Priming & Exposure Entry #0749

    The reason repeating a claim quietly makes it feel proven

    Repeating a statement increases its perceived truthfulness because processing fluency rises with familiarity, and the brain misreads ease of processing as evidence.

    Master
    The hidden part #0749

    Say it twice and it starts to feel true. Say it five times and it feels proven. The evidence is repetition; the brain calls it memory.

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