Filtered dossier

retention

  • 6 / 6
  • No visual on file
    Price Psychology Entry #0365

    Why an annual plan hides the churn decision

    A monthly cycle asks the customer twelve times whether to continue. An annual cycle asks once, and inertia answers on every day in between.

    Master
    The hidden part #0365

    Retention is not only how much people want to continue. It is how often they are asked to decide.

    Open file
  • No visual on file
    Persuasion Systems Entry #0266

    The reason a question persuades better than a statement

    A statement is received; a conclusion the listener reaches is produced by them. Self-generated material is better retained and harder to argue against.

    Adept
    The hidden part #0266

    Told a conclusion, the listener stores a claim. Asked a question, they store their own answer.

    Open file
  • No visual on file
    Reward Loops Entry #0622

    The reason logging in is rewarded before doing anything

    The app pays you for opening it, before you play or produce anything. Presence is cheaper to reinforce than effort, and it is what they need.

    Adept
    The hidden part #0622

    You get paid for arriving because arriving is what they are buying. A reward strengthens the act it is tied to — and this one is tied to your return.

    Open file
  • No visual on file
    Tactile Influence Entry #1027

    The reason a thick card is kept and a thin one is binned

    A thicker card feels more valuable in the hand, so the recipient keeps it longer and the contact it carries survives the first cull of the wallet.

    Adept
    The hidden part #1027

    The wallet cull is a tactile exam — and the thick card passes because the fingers, not the eyes, decide what stays.

    Open file