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    Scarcity & Queues Entry #0464

    The reason a return window changes the decision to keep

    A longer window looks like more protection for the buyer. It is also more time in which the item stops being a purchase and becomes a possession.

    Adept
    The hidden part #0464

    A return window is not only time to decide. It is time in which the item stops being a candidate and becomes yours.

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    Price Psychology Entry #0372

    The reason a refund policy is a pricing decision

    A guarantee removes the risk of being wrong, and buyers pay for that separately from the product. The policy is part of the number.

    Adept
    The hidden part #0372

    A guarantee sells an option to undo, and the buyer pays for it inside the price. Tightening it removes revenue that nobody logged as revenue.

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