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    Price Psychology Entry #0361

    Why a price ending in zero suits luxury

    A round number implies the price was set by authority. A precise number implies it was set by calculation. The first suits a product that is above calculation.

    Novice
    The hidden part #0361

    A round price says the seller did not haggle. A precise price says the seller calculated. Luxury cannot afford to look like it calculated.

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    Price Psychology Entry #0356

    The reason a rounded price suits emotional purchases

    Odd prices imply calculation and round prices imply feeling. The right choice depends on whether the buyer is justifying the purchase or enjoying it.

    Adept
    The hidden part #0356

    The form of the number signals the mode of judgement. Round for feeling, precise for justification.

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    Statistical Illusions Entry #0448

    Why a rounded figure travels further than a precise one

    Transmission selects for what can be repeated without effort. A round number survives the retelling; the decimal is dropped at the first hop.

    Adept
    The hidden part #0448

    Retelling is a memory task, and round numbers are cheaper to store and produce. Precision is lost by selection, not by dishonesty.

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