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Color Psychology
Entry #0991
The reason a sale sign avoids the house hue
A sale tag in the brand’s own colour blends into the store; one in a contrasting hue pops from the visual field and is processed as a separate, urgent event.
Adept
The hidden part
#0991
A sale tag in the brand’s own colour hides. One in a foreign hue pops, and the pop is what the sale actually needs.