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selection and salience

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    Framing Effects Entry #0525

    Why a neutral description is itself a frame

    Every description selects a level of detail, a boundary and a vocabulary. Choosing not to editorialise does not remove those choices, it conceals them.

    Adept
    The hidden part #0525

    Neutral prose still picks the subject, the verb and the boundary. It is the most effective frame because it offers nothing to disagree with.

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