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sensemaking

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    Narrative Structure Entry #0531

    The reason a founder story is told backwards

    The story starts from the decision that turned out to matter. In the year it was taken it sat among forty of equal weight, now unrecorded.

    Adept
    The hidden part #0531

    A story assembled from its ending will always show a clear cause. The clarity belongs to the ending, not to the decision.

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    Narrative Structure Entry #0550

    Why the story a company tells internally differs from the external one

    The two audiences need different things justified. One needs the decision explained, the other needs the outcome legitimated.

    Adept
    The hidden part #0550

    The internal story must make the next task doable. The external one must satisfy expectations of people who will never see the work.

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