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Decision Fatigue
Entry #0832
Why the checkout upsell arrives after the hard decisions
The checkout upsell arrives late because prior decisions have depleted willpower, turning a considered no into an effortless yes on a low-stakes add-on.
Novice
The hidden part
#0832
The upsell is not selling a cable — it is selling to a depleted brain. The timing is the strategy; the product is just the vessel.