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Market Psychology
Entry #0959
Why a coin with a mascot outruns one with a paper
A mascot is a story compressed into an image, and stories spread faster than technical documents, so the memeable coin recruits faster than the one with substance.
Adept
The hidden part
#0959
A mascot spreads; a whitepaper is read. In an attention market, shareability recruits faster than substance, and the crowd follows.