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Sound Design
Entry #1001
Why a four-note logo is remembered longer than the brand name
A short melodic motif bypasses language and lodges in auditory memory, so the sonic logo is recalled after the brand name and the advert around it are forgotten.
Novice
The hidden part
#1001
A melody sticks where a name fades. Four notes lodge in auditory memory with less effort and more permanence than any word.