Filtered dossier

speed-concept

  • 1 / 1
  • No visual on file
    Priming & Exposure Entry #0745

    The reason a reel of speed makes a parked car feel faster

    A fast-motion video primes the concept of speed, which the brain projects onto a stationary car in the showroom, inflating the perceived sportiness of a vehicle at rest.

    Master
    The hidden part #0745

    A racing reel lends its speed to a parked car. The engine is off; the impression is already running.

    Open file