No visual on file
Scent Marketing
Entry #1075
Why a space with no smell at all feels sterile
The nose reads total absence of odour as unnatural, so a scentless room triggers discomfort the brain files under cold and clinical.
Adept
The hidden part
#1075
A scent-free room is not neutral — it is alarming, because the nose expects every space to say something and silence means something is wrong.