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store-layout

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    Spatial Design Entry #1100

    Why the way out of a store is never the way you came in

    A separate exit forces a new path past unseen merchandise, so the walk out becomes a second shopping trip the layout provides for free.

    Adept
    The hidden part #1100

    The entrance sold her once — the exit sells her again, because the path out passes everything the path in missed.

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    Spatial Design Entry #1079

    The reason a flat-pack showroom has only one path through it

    A single winding path ensures every visitor sees every display, so the showroom converts a trip for one item into a tour of the entire range.

    Adept
    The hidden part #1079

    The shortcut exists but hides — because every skipped room is a sale the store never gets to make.

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    Spatial Design Entry #1077

    The reason a supermarket puts milk at the very back

    A staple at the back forces the shopper to walk past every aisle, so the trip for one item becomes a gauntlet of unplanned temptation.

    Adept
    The hidden part #1077

    The milk is not at the back because of refrigeration — it is at the back because the walk there sells everything in between.

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