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switching costs

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    Platform Mechanics Entry #0285

    The reason switching costs are designed, not incidental

    Importing data is easy and exporting it is hard. The asymmetry is not an engineering oversight. It is the business model, and the difficulty is the product.

    Master
    The hidden part #0285

    The path in is lit because it serves the platform. The path out is dark because it serves the user. The two interests diverge, and the architecture follows the interest it was built to serve.

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    Emotional Triggers Entry #0762

    The reason belonging is sold harder than the product itself

    Brands sell belonging harder than the product because once a buyer identifies with a group, switching costs become social, not financial, locking loyalty.

    Adept
    The hidden part #0762

    Products can be outperformed; communities cannot be copied overnight. Selling belonging turns financial switching costs into social ones.

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