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tactile-primacy

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    Priming & Exposure Entry #0750

    Why whatever you touched first decides what you think you prefer

    The first object handled in a comparison benefits from a tactile-primacy effect that inflates its perceived quality, biasing the evaluation before alternatives are tried.

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    The hidden part #0750

    The first object touched is the one the hand already owns. Every later object is judged against a benchmark the hand already favours.

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