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tagline-credibility

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    Memory & Recall Entry #0812

    The reason a familiar tagline feels true before you check it

    A familiar tagline feels true because repetition increases processing fluency, and the brain misinterprets that ease as evidence of accuracy.

    Adept
    The hidden part #0812

    Repetition does not prove a claim — it polishes it until the brain mistakes shine for substance. Truth is not what is correct; it is what is easy to think.

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