No visual on file
Priming & Exposure
Entry #0733
The reason a rounded typeface makes a snack taste sweeter
Rounded letterforms prime sweetness via cross-modal correspondence, causing the brain to transfer the visual quality of the font onto the taste of the product.
Adept
The hidden part
#0733
A rounded letter is a sweetness cue the tongue trusts before the first bite. The font shapes the flavour; the flavour confirms the font.